Every user is unique and therefore your website should appeal to every user in a unique way. With an extra piece of code on your website you can perform website experiments and personalize your website to determine the optimal experience for your target audience. Google created Google Optimize (free) and […]
In 1998 Jeff Bezos had a vision for the internet. At that time Amazon existed for four years and was quickly becoming a giant online book and music empire. In that year, Bezos said in an interview with the Washington Post: “If we have 4.5 million customers, we should not […]
B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]