Free Business and Marketing Resources

Ebooks and more resources to help you grow your business.
Data Driven Marketing Ebook

The Data Driven Marketing Guide

39 practical use cases for data driven marketing

website personalization ebook

Advanced Website Personalization

Learn from Amazon and become the best in class.

Subscribe via Email

Stay up to date on the frontier of data, marketing and technology.

Why Personalization Is a Key Driver for Success in Wholesale

COVID-19 is accelerating the digital transformation for many companies, including those in wholesale. It is crucial to embrace the transformation to remain competitive. As a result more and more wholesalers and distributors are adopting B2B ecommerce as a business strategy. This is also confirmed by other developments: More than half […]

4 Reasons Why B2B Companies Adopt Personalization

In recent years, personalization has been on the rise and website visitors are expecting website content to be custom tailored for them. The covid-19 pandemic is accelerating this trend as people spend more time in the digital domain due to lockdown and other measures. But why should you consider adopting […]

How to use Google Optimize for B2B website personalization

Every user is unique and therefore your website should appeal to every user in a unique way. With an extra piece of code on your website you can perform website experiments and personalize your website to determine the optimal experience for your target audience. Google created Google Optimize (free) and […]

Secrets of B2B website personalization

In 1998 Jeff Bezos had a vision for the internet. At that time Amazon existed for four years and was quickly becoming a giant online book and music empire. In that year, Bezos said in an interview with the Washington Post: “If we have 4.5 million customers, we should not […]

How to personalize content for your Account-Based Marketing strategy

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

How to personalize content for your Account-Based Marketing strategy

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

The secrets of data driven marketing

Data-driven marketing offers you the opportunity to make your marketing campaigns run more effectively and efficiently, provided you use it in the right way. More and more companies are using data-driven marketing. On the one hand this is because companies increasingly understand the opportunities that technologies offer, while those same […]

How to personalize content for your Account-Based Marketing strategy

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

Why Personalization Is a Key Driver for Success in Wholesale

COVID-19 is accelerating the digital transformation for many companies, including those in wholesale. It is crucial to embrace the transformation to remain competitive. As a result more and more wholesalers and distributors are adopting B2B ecommerce as a business strategy. This is also confirmed by other developments: More than half […]

4 Reasons Why B2B Companies Adopt Personalization

In recent years, personalization has been on the rise and website visitors are expecting website content to be custom tailored for them. The covid-19 pandemic is accelerating this trend as people spend more time in the digital domain due to lockdown and other measures. But why should you consider adopting […]

How to use Google Optimize for B2B website personalization

Every user is unique and therefore your website should appeal to every user in a unique way. With an extra piece of code on your website you can perform website experiments and personalize your website to determine the optimal experience for your target audience. Google created Google Optimize (free) and […]

Secrets of B2B website personalization

In 1998 Jeff Bezos had a vision for the internet. At that time Amazon existed for four years and was quickly becoming a giant online book and music empire. In that year, Bezos said in an interview with the Washington Post: “If we have 4.5 million customers, we should not […]

How to personalize content for your Account-Based Marketing strategy

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

The secrets of data driven marketing

Data-driven marketing offers you the opportunity to make your marketing campaigns run more effectively and efficiently, provided you use it in the right way. More and more companies are using data-driven marketing. On the one hand this is because companies increasingly understand the opportunities that technologies offer, while those same […]